Who will be speaking at the event?
Expand Digital is not about creating a forum just to listen, it’s about delivering access to knowledge and debate. Talking about topics that impact your business, now and in the future.
From futurists giving an insight into how the digital landscape will change over the coming years to digital strategists that have changed the relationships and perceptions we have of products and services.
Our speakers will be sharing their stories and showing how digital has played a significant part in their business growth.
With opportunities to challenge, discuss and debate, take a front row seat and Expand your Digital!
Jon is CEO at The Landing MediaCityUK heading up a groundbreaking technology project and business innovation centre. He has successfully positioned The Landing as the driver of digital collaboration at MediaCityUK, engaging a wide range of commercial stakeholders and clients including designers of interactive media, engineers, software specialists and tech developers, while at the same time ensuring that The Landing complements and enhances the activities of other Greater Manchester and UK clusters.
Jon was previously Head of eCommerce and had accountability for the customer adoption of MBNA’s Public, Online Acquisition and Web Servicing sites (Online Card Services and Mobile Card Services); owning both the strategic roadmap and tactical optimisation agenda for each. In addition, Jon had responsibility for the digital analytics & reporting function as well as business as usual change execution that encompasses web development, configuration and testing.
Prior to joining MBNA Jon spent 10 years working as a consultant to financial service organisations helping them define and deliver strategic online propositions. This saw him working within Retail, Corporate, Private and Wealth Management sectors on behalf of IBM, DeloitteUK and Xantus. Jon’s assignments included spending time working with Aviva, Marks & Spencer Money, Royal Bank of Scotland Group, Coutts, The Co-operative Bank and Sesame Bankhall Group.
Mike is a technology evangelist, an accomplished communicator and able to engage non technical audiences in the most complex technology scenarios. He is a contributor to BBC radio and a columnist for several publications including Guardian Media and DW Media (Germany). A member of the techcast network of futurists and on the advisory board of Harvard Business Review.
Mike will reveal the technology and automation that will disrupt our world over the next decade. He'll address the issues of jobs, education and society with a lively and sobering view which challenges many of the things we have taken for granted in the 20th century.
Cath has spent over 25 years working in cutting-edge textile and clothing development and manufacturing, working with some of the world’s leading outdoor and sports brands. In that time, her work has also involved her in ever more diverse markets including contract furnishings, marine products, automotive, medical devices, corporate wear and personal protective clothing for military and first responder sectors.
Smart Garment People specialises in smart fabrics and e-textiles; where electronics combine with advanced textile and clothing technologies to create a new generation of textile-based “connected” devices. The client bases ranges from clothing brands and textile manufacturers to government agencies, electronics and technology companies both in the UK and USA.
Stokers undertook a project to transform their business model. The company had relied on a single retail channel, a model which ran the risk of becoming obsolete as per many recent high street casualties.
The transformation project required a carefully considered strategy and implementation plan that fully understood and supported the creation of an interdependent relationship between stores, web and mobile technology with a strong focus on improving customer experience in order to grow the business.
You’ll hear how, since the project’s completion, Stokers have experienced significant gains in turnover and their highest online sales to date.
Content Marketing Manager
Daisy Group are the UK’s leading end-to-end business communications and IT services provider.
In 2014 the B2B telecoms provider adopted a content marketing strategy, creating engaging content to break down the industry jargon and put into real terms the business value that its solutions provide. Since then Daisy has experienced significantly boosted website traffic and a rise of inbound leads.
Today, the content marketing teams across each area of the business work closely with the respective online, insight and PR teams to create content that matches its audiences’ requirements.
In this interactive workshop you will hear how Daisy have transformed their digital content strategy and gather practical examples to take back to your business. .
Pizza Hut Restaurants
Senior Content Strategist
Over the past 12 months Pizza Hut Restaurants have repositioned their brand. It’s still Pizza Hut, just not how you remember it.
You’ll learn about how Martin works with Pizza Hut Restaurants to continue to grow the brand’s online presence to reflect its new bolder and braver identity.
His day-to-day activities include campaign management, content strategy, creative content development, tone of voice implementation, real-time customer relationship management and activity/content planning on the numerous social media platforms in which he specialises.
Rachael started her business, after selling her own unwanted items via eBay, and realised there was a market for children’s items bought online. This has now developed into a £1.5 million online retail business.
Her online presence and capabilities have ensured that her business has gone from strength to strength, utilising a whole host of digital platforms to boost sales.
Thingimijigs was created in a different age of the internet, and you’ll discover how Rachael and the team have had to regularly adapt in order to meet the demands of the consumer, in an ever growing digital age. It is this constant adaptation that has led the company to the huge success it now has.
Photo credit: Andy Ford